'Battle of the Complexions' contest held last night in St Louis has been accused of degrading women and promoting historical divisions. 'This is the most debatable topic of the year, whats the sexiest skin complexion?? So ladies come out & lets settle this!!', organisers - video and music promotional company Mack TV and a local promoter calling himself Nelly Da'Celeb - said on a Facebook page for the event.
A promotional poster (pictured) and video promised an event to decide which complexion is the sexiest and features African-American women of different complexions labelled either 'Light-skin - Red Bone, 'Brown-skin - Caramel' or 'Dark-skin - Chocolate'.
Adolphus Pruitt, president of the St. Louis branch of the NAACP, told NBC station KSDK that the event: 'raises the same sort of hair on the back of people's necks like me and some other folks.'
Following a negative reaction, Mack TV and Nelly Da'Celeb, pictured, released
a statement on Thursday claiming the event was held to celebrate Black History
Month
The comments section on Johnson's article attracted hundreds of posts from people outraged by the event.
One post by LivesiPog said: 'The women, the men, and the promoters of this event are only doing much more to create a larger divide by skin color in an already too divided country. All involved are losers in my book.'
Another user, thorninyourside, said: 'and a club located on Martin Luther King Dr. I find this type of thing flies in the face of his message. But hey, you can't legislate tastelessness.'
After the negative reaction, Mack TV and Nelly Da'Celeb put out a statement on Thursday in a bid to defend the event.
The statement admitted that; 'We could have used a better choice of words..We did not mean to offend the offended.'
The organisers claimed the backlash simply stemmed from a misunderstanding and that the event was being held for Black History Month to give youngsters the chance to 'be proud that you are black! Regardless of your skin tone.'
'Sorry for the confusion & misleading info.' the statement added.
The event went ahead as planned on Friday and was hailed a success by Nelly Da'Celeb on his Facebook page.
Via Daily Mail